Sbarro to move upscale
Pasta restaurants are noticing there’s more money by converting to an upscale restaurant model
Photo credit: Howard Schnapp
Sbarro Inc. plans to move away from the quick-service format and transform the brand into a more upscale, fast-casual chain by changing some recipes and introducing new options such as made-to-order pasta dishes, according to Nation’s Restaurant News.
Jim Greco, Sbarro’s new chief executive, told the trade publication that the Melville-base pizza and pasta chain has launched a 100-day plan that will include the launch of 10 test units showcasing the chain’s new strategies in June. The article didn’t say which locations were selected….More at Sbarro to move upscale: report
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